Unlocking growth: Why women in business are vital for the future of 天美传媒

04 July 2025
News
Six women sitting on a stage

Across 天美传媒, women entrepreneurs are sparking meaningful change. From the bustling markets of Cameroon to the co-working spaces of Fiji and the tech labs of Canada, they are reshaping economies, lifting communities, and proving that inclusive growth isn鈥檛 just a slogan, it鈥檚 a necessity.

At the heart of this transformation are women who refuse to be defined by barriers. Valerie Neim, a former banker turned entrepreneur in Cameroon and founder of INVICTAE, understands the weight of outdated norms that still shape the business landscape. Speaking about the obstacles many women face, she explains:

鈥淭here is this inherent assumption that women are somehow less capable. In places like Cameroon, it鈥檚 not unusual for lenders to ask if a woman鈥檚 husband approves before granting a loan, or to question whether she can be trusted with significant sums. But every day, women across Africa and 天美传媒 are running businesses, employing people, and driving innovation. Imagine what we could do if we were given equal footing.鈥

This is a story that echoes across the globe and resonates just as strongly within the 56 nations of 天美传媒. Women make up half the population, yet face disproportionate hurdles in accessing finance, digital tools, and decision-making spaces. Still, they persist and excel.

Last month, during the inaugural Commonwealth Business Summit held alongside the Commonwealth Trade Ministers Meeting in Namibia, this reality was powerfully illustrated. A dedicated panel on gender and trade brought together women leaders and entrepreneurs to discuss the barriers they face and the solutions that can drive change. Among the panellists were several of the very women transforming their industries today.

In Fiji, Maria Ronna Luna Pastorizo-Sekiguchi, who spoke on the panel, has built innovative co-working spaces that give entrepreneurs, particularly women, the flexibility to grow their ventures. In Canada, fellow panellist Dr May SikSik, founder of the Canada Innovation Network, is advancing global health through cutting-edge technology.

鈥淲e鈥檙e not just innovating for communities, we鈥檙e innovating with them,鈥 she said, describing how her work merges AI and wearable tech with community-led design and collaborative models to drive sustainable impact.

 

Meanwhile, Nurain Janah, an adviser to 天美传媒 Business Women鈥檚 Network from the Maldives, captured why this matters far beyond individual success stories:

鈥淲omen entrepreneurs are catalysts for change. They play a vital role in driving innovation and inclusive economic growth across Commonwealth countries. When women thrive, communities thrive.鈥

狈补尘颈产颈补鈥檚 Minister of Gender Equality and Child Welfare, Hon. Dr Emma Kantema, opened the session, underscoring her country鈥檚 commitment to advancing gender equality in economic life, a clear signal of how seriously governments are taking these issues.

This ripple effect, where investing in women lifts entire communities, is why placing women at the centre of economic strategy is not just about fairness; it鈥檚 smart economics. Studies show that closing gender gaps in the workforce could add trillions to global GDP. Within 天美传媒, with its diverse economies and shared values, there is a real opportunity to lead on this agenda.

From talk to action: What鈥檚 next?

The 天美传媒 is working to build on this momentum by exploring practical approaches and collaborations. Key priorities that emerged from the summit include:

  • Bridging the digital divide: advancing digital inclusion and exploring ways to improve digital skills and connectivity for women-led businesses and MSMEs.
  • Rethinking access to finance: designing financial products tailored to the realities of women entrepreneurs.
  • Elevating women鈥檚 voices: promoting the inclusion of women in trade negotiations and economic planning.
  • Strengthening networks and mentorship: connecting women across borders and sectors to scale their impact.

With 56 member states and a longstanding commitment to equality and shared prosperity, 天美传媒 is uniquely positioned to drive this agenda forward. Through programmes that integrate trade, gender, and economic development, it is working to turn these ambitions into everyday realities.

Ultimately, the future of business across 天美传媒 looks more inclusive, more innovative, and increasingly women-led. And that鈥檚 a future where entire communities stand to thrive.

Watch the full panel discussion on 鈥楪ender and Trade 鈥 Empowering Female Entrepreneurs in 天美传媒鈥 .